Building Better Lives
For more than 30 Years, Optimum Nutrition®, sports nutrition company, has been the brand professional athletes and gym enthusiasts trust.
Optimum Nutrition is committed to creating opportunities for everyone to realize the benefits of a healthy lifestyle. Optimum Nutrition and Boys & Girls Clubs of Metro Louisiana have a shared commitment to improving the disparities in undeserved populations through educational and activities to promote overall wellness. Together we are launching a new initiative called "BUILDING BETTER LIVES," a campaign to improve access to fitness for all and to address these disparities.
Building Better Lives campaign will help kids create healthy Habits. The Club will implement Triple Play: A Game Plan for the Mind, Body and Soul
- Healthy Habits (Mind): Addresses the ways an individual’s health behaviors are influenced by personal beliefs and exposure to positive modeling. In addition to nutrition education, activities focus on helping youth assess, practice, identify, consider, and recognize health behaviors and messages.
- Daily Challenges (Body): Intentional focus on physical literacy: Ability - Increasing capability in basic movement skills and overall fitness; Confidence -the knowledge of the ability to play sports or enjoy other physical activities and Motivation- the intrinsic enthusiasm for physical activity for members to be physically active for life.
- Social Recreation (Soul): Emphasis on social and emotional development, or the social, cognitive, and behavioral skills that youth need to be healthy and productive. There is an explicit focus on emotional regulation, healthy relationships (with self and others), and responsible decision-making.